I feel that this music video in particular brings a lot of emotion to the viewers as it captures how the girl feels in the video. Whilst watching the video and listening to the lyrics it perfectly illustrates the feelings involved and the lyrics and video are also parallel to each other. And I'm sure many people can relate to the song which is always a bonus. In this video the artist, Ed Sheeran is not shown so there is no lip synching or musical instruments. But the mood is conveyed very accurately and effectively. Music videos don't always have to include the artist, what makes it successful is how it is portrayed and displayed to the viewers. And if there is a storyline there that compliments the music and lyrics it will be popular and successful.
Ed Sheeran is a singer/songwriter is originally from Suffolk but moved to London in order to pursue a musical career. It is only recently (in 2011) that Ed Sheeran released albums and singles and became known to the world. Ed Sheeran is a very versatile musician as he can rap, sing, songwrite, produce his own music, play the guitar, piano and percussion instruments and beat box. In 2012 Ed won two Brit Awards, one for Best British Male and the other for British Breakthrough among many other awards and achievements, so it is proven that he is very popular. The genres of music that Ed Sheeran creates are; Pop, Folk, Acoustic, Grime and Hip-hop.
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